پاورپوینت SOCIAL MEDIA IS NOT FREE.

دسته بندی : اقتصاد پاورپوینت 

نوع فایل:  ppt _ pptx

( قابلیت ویرایش )

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 قسمتی پاورپوینت : 

تعداد : 67 اسلاید

Enough with
the Social Media BS.
Give me the realz. Social Fresh Conference // 24 August 2009 SOCIAL MEDIA IS NOT FREE. 1. It takes people. 2. It takes technology. 3. It takes time. … all of which are limited resources. We have… rocks. These resources
=
100%
of your budget Head Count Advertising E-Marketing Inbound Call Center Each resource
has a specific cost Sales Dept. Public Relations Marketing I.T. Accounting Each resource
yields specific results These resources
generate
100%
of your business Head Count Advertising E-Marketing Inbound Call Center Sales Dept. Public Relations Marketing I.T. Accounting Losing even 1%
of your budget’s efficiency
could seriously ruin
your day. Okay fine. But if
I’m going to take a chance
on this social media thing,
it had better make good business
sense! Why should I allocate
resources to it? Reason #1:
It will result in a cost reduction.
Maybe in customer service?
You mentioned something about
business intelligence and
market research? Reason #2:
It will generate more revenue.
I want more transactions,
more net new customers,
more customer loyalty,
etc. Now go figure out what
Program you have to cut
to fund this Social Media thing.
Remember that our bonuses
are on the line. Which buckets do we empty
to fill this new one? Understand that a new
Social Media program’s
funding doesn’t appear
out of thin air.: Business Justification SAY HELLO TO: R.O.I. R.O.I. RETURN ON INVESTMENT THE R.O.I. EQUATION Investment Expectation of return ROI = COST OF INVESTMENT (GAIN FROM INVESTMENT - COST OF INVESTMENT) THE R.O.I. EQUATION Truth about R.O.I. ROI is a business metric,
not a media metric. ROI is 100% media-agnostic. Only measuring digital or social won’t get you anywhere. Reason #1:
COST REDUCTION Reason #2:
REVENUE GENERATION Remember what Mr. Bossman said… Okay, hotshot,
You have your Social Media doohickey.
Now I’d better see some real results!
Or else… I shrank my PR budget by 20%
and my outbound call budget by 40%.
Now I can afford a team of social media
Rock stars. Can I get a hellz yeah? Woohoo!
I have a job!!! Dudes, we are
ON THIS!!!
Let’s start engagin’!!! I call dibs on the
Corporate blog. One Month Later… ACCOUNTING Cool. Oh my! Look at all the new
visitors to our website!
and all of our FaceBook friends!
Hot Damn, we even have
comments on the blog! What about our
Twitternets? This rocks!
I never had it so
good!!! Three Months Later… ACCOUNTING Cool. Monitoring to base…
Monitoring to base…
Our Google Analytics are thr

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• در صورتی داری جدول عکس باشند متون پاورپوینت قرار نخواهند گرفت.
• هدف فروشگاه کمک سیستم اموزشی یادگیری ، علم اموزان میهن عزیزمان میباشد. 
  

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